After receiving his Ph.D. from the University of Texas in Austin, Rob Reynolds began his career as a faculty member teaching languages and literature. He has served in university administration, as a textbook publishing executive, and as a co-founder of a successful educational technology startup. He also has experience as a textbook content author and has been an active researcher and blogger in the learning content space since 2003. He is currently the editor of NextisNow.net and Director of Direct Digital, a service of MBS Direct, LLC.